• To establish a management approach that performs continuous improvement for high employee, dealer and customer satisfaction.

• To construct transparent, open and confidence-based business / work ethics

• To be open for entrepreneurship and new ideas and suggestions for improvement,

• To support the technical and  competence based development continuously in order to seize the opportunities emerging in the local and global markets,

• To develop reliable, honest and intimate relations with our business partners rooted on win-win approach.